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1) Description of Brand Offering_x000D_
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Our multi-featured “Projection TV” will give families and individuals new ways of enjoying home entertainment, with the ability to provide three-dimensional images at home._x000D_
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With Projection TV, you can enjoy 3D movies at home or talk to friends and family overseas. Time poor and lonely people can experience a ‘real’ connection to beloved ones without having to leave the house._x000D_
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It has the ability to synchronize with your phone, PC and tablet device. It is Internet accessible and able to record any type of entertainment due to its advanced technology and create 3D visuals for both Internet and entertainment purposes. It also has revolutionary voice activation. Its going to take home entertainment to a whole new level._x000D_
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Benefits_x000D_
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-Convenience_x000D_
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-Easy installation, simple procedure of synchronizing with other personal devices as well as recording programs_x000D_
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-Internet accessible_x000D_
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-Consumers can have an access to the consistent information and database through any electronic devices (Mole, PC and TV)_x000D_
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-Voice activated_x000D_
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– The option of charging TV by solar or electricity_x000D_
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– Quality of life_x000D_
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– An access to any types of entertainments at home instantly_x000D_
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– Get information of recommended channels based on the browse history via mobile_x000D_
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– Enjoy and share the entertainment at home with friends and family in real-time_x000D_
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Distraction_x000D_
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– The 3D images of movies games and all internet content will provide intense engagement with the brand_x000D_
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2) Target Market_x000D_
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Target Market would be all technological and entertainment enthusiasts. We also target the consumers who strive to be socially aware and consumers who want something better in life – they would see owning the TV Projector as a reflection of their ‘status in society’._x000D_
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We target families who are in the process of building a home and providing their children with all the latest technology they deserve and to improve the home. We hope that every home and family will want our new TV brand. Holistically, the key demographic will potentially be aged 25-65. Both male and female._x000D_
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3) Parent Brand options_x000D_
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1 – Panasonic Australia_x000D_
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Panasonic Australia as a public entity of this society, which aims to inspire, delight and enhance their lives at home, at work and on the move. The company aims to ensure its electronic products are creative and a pleasure to use, environmentally friendly and backed up by quality service._x000D_
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Pros_x000D_
Its stores are widely located all over Australia._x000D_
Stable |er base and strong market penetration._x000D_
The existing product range of VIErA Plasma, LCD, 3D, HD TVs. _x000D_
Connection technology between iphone or Android mobile and Panasonic TVs._x000D_
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Cons_x000D_
Too wide extent of product series (e.g. cameras, household, office et al)._x000D_
Not enough focus on the development of TVs._x000D_
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2 – LG_x000D_
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LG aims to improve the life quality and lifestyle of its |ers by offering intelligent features, intuitive functionality, and exceptional performance. It promises the satisfaction to all |ers._x000D_
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Pros_x000D_
Global Top 3 Electronics in 2010 and its strategy is fast innovation and growth._x000D_
Its stores through all Australian states and areas, and the benchmark of LG Electronics Australia are concentrating on digital innovation._x000D_
Intensive marketing campaign leads to the strong sales growth._x000D_
The existing product ranges of 3D cinema TV and smart entertainment TV_x000D_
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Cons_x000D_
Short operation period in Australia, it has the insufficiency of |er loyalty._x000D_
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3 – Sharp_x000D_
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Sharp is a global electronics brand who is trying to make products that other companies want to imitate. Sharp provides technologically developed electronics to |ers._x000D_
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Pros_x000D_
Long operation period in Australia of creating products to satisfy |er needs._x000D_
World-wide leadership in technology innovations._x000D_
Including both TV products and projector products._x000D_
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Cons_x000D_
Unclear brand identification in Australian market._x000D_
Narrow allocation of Sharp in Australia._x000D_
Insufficient |er awareness._x000D_
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Type of assignmentWriter levelTitle of your paperPages_x000D_
Essay Term paper Coursework Research paper Research proposal Grant Proposal Case Study Case Brief Discussion Board Post Reaction paper Response paper Literary analysis Article Review Article Critique Movie Review Movie Critique Book Report Book Review Synopsis Poem Letter Motivation letter Memo Scholarship essay Article writing Blog Article Annotated Bibliography Literature Review Outline Online Test Questions-Answers Multiple Choice Questions Interview Questionnaire Speech Dissertation Dissertation chapter – Abstract Dissertation chapter – Introduction Dissertation chapter – Hypothesis Dissertation chapter – Literature review Dissertation chapter – Methodology Dissertation chapter – Results Dissertation chapter – Discussion Dissertation chapter – Conclusion Thesis Thesis Proposal Thesis/dissertation chapter Capstone Project IB Extended Essay Lab Report Business Report Business plan Marketing Plan White paper Formatting Editing Proofreading Rewriting Revision Powerpoint Presentation Powerpoint Presentation Poster PDF Poster Excel Exercises High School College University Master’s PHD 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500 _x000D_
SpacingTimeframesCurrencyTotal price_x000D_
Single spaced Double spaced 11 days 9 days 7 days 5 days 4 days 3 days 48 hours 24 hours 12 hours 8 hours 6 hours 3 hours USD EUR GBP AUD _x000D_
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4) Joint venture_x000D_
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In this industry, movie projection technology, there is a lot of need for joint venture in order to reduce the magnitude of the risk which could result in money-losing. Digital Projection International (the industry leader of projection technology) is a joint venture initiative. This undertaking has been considered in this movie projection technology in order to exercise control over this business and consequently share expenses, assets since this would be a very expensive venture involving large amount of funds._x000D_
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5) Competing organisations _x000D_
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The potential competitor in this field is Google which intends to launch Google TV. However, the claimed that they were seeking to support the content industry by providing open platform for the next generation TV to evolve, the similar way Android is an open industry. The other competing organizations in this industry are Samsung and LG._x000D_
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Idea 2 – Mobile application – Restaurant Guide_x000D_
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Why argue or be indecisive over where to dine out, when help is a click away_x000D_
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1) Description of Brand Offering and Benefits_x000D_
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The idea is a user-friendly mobile application accessible through any smart phone, providing current information about restaurants with the purpose help ease the burden of deciding where to dine out. The application is comprehensive and lists all restaurants within Australia, conveniently divided into categories of cuisines and location. The application displays |ers’ rating and photos of actual dining experiences. A full list of prices is also included._x000D_
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Benefits_x000D_
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-Convenience· _x000D_
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-Portability, application can be used anytime and anywhere, when a user is indecisive on where to dine._x000D_
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-Quality of life _x000D_
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-The popularity rating option helps users choose a restaurant that is highly recommended by others_x000D_
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-Simple, user-friendly application with photos, prices, reviews from users and credible sources provides reliable information._x000D_
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-Distraction _x000D_
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– Local restaurant locating feature allows tracking down nearby restaurants in a matter of seconds. _x000D_
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– Sorted into cuisines, making the choice of a restaurant more focused._x000D_
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Forms of Delivery_x000D_
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– Readily accessible through a smart phone_x000D_
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– Easily downloadable through smart phone mobile market_x000D_
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2) Target Market_x000D_
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Target market is 15-35 years old individuals, both male and female, who enjoy eating out and seek a positive dining experience, while saving time on deciding on where to dine. Initially, we will launch this brand nationwide._x000D_
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3) Parent Organization options_x000D_
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1 – Google (Google Play) – Android operating system_x000D_
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Google Play is a digital multimedia content service from Google, which includes an online store Android Applications (Application store run by Google). Content for purchase is available across all platforms devices. It serves as the Android Market for all Android Operating System mobile phones._x000D_
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2 – Apple (Apple App Store) – Apple operating system_x000D_
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Apple Store is an application accessible through iPhones and iPads. Similar to Google Play, we will make our restaurant application available through Apple Store, leveraging the parental brand Apple._x000D_
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3 – Microsoft (Windows Phone Marketplace)_x000D_
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Microsoft launches this service for wide range of Smartphone users to download high quality applications via its platform. Microsoft provides advanced technology for supporting the platform. However, the |er awareness is insufficient in Australian market and its has the lack of entertainment personality._x000D_
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4) Joint Venture or Alliance Partner_x000D_
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To bring forth our idea, we need to consider joint venture with Android operating system developed by Open Handset Alliance led by Google, as it is the only operating system platform supporting Google Play. The brand equity of Google is renowned and Android is already collaboratively working with Google Play. Alliance partnership with smart phone manufacturers operating on Android Operating System is essential, if we are to effectively sell our brand to the consumers through Google Play. Smart phones operating on Android platform are currently manufactured by Samsung, Motorola, and HTC._x000D_
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5) Competing organizations_x000D_
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Direct competitors are other online mobile applications restaurant guides such as Yelp and Urban spoon._x000D_
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Indirect competitors are Eatability, which is yet to release a mobile application for restaurant guide that is currently offered only through their homepage.