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Atium Gallery’s website consists of common elements that facilitate navigability. The elements enable the gallery to achieve common structural utility as well as consistent branding, and this serve to improve the user’s experience with the search activities. Every page is comprised of a number of common navigation elements. These elements include the link to the Home Page, Shop-Online, Trade Mark, Stores, Magazine, What’s New, Vacancies, and Contacts. The Home element will be facilitating the linking to the primary page from any other page of the website. The Shop-Online element links to the page that consists of information relating to the items that the |ers gain access to via the website. In an endeavor to ensure credibility, the |ers are presented with the Trade Mark link which connects them to the page that explicates the distinctive characteristics of the items that are offered for sale at the gallery (Blue Fountain Media 2009; Cederholm & Marcotte, 2009)._x000D_
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Figure 1 below is a mere representation of the home page of the online shop. Apart from the common linkage elements, not much is presented in this page. It is simply the location where the search endeavors commences. From the home page, a shopper has the capacity to sign in, update emails, as well as the shopping bag. _x000D_
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Figure 2 represents some of the showcase items that are offered for sale at the online shop. The |ers are presented with the choices of shopping either as per the color or the size of the dress. The range of dress sizes from the XXXS to XXXL, together with a range of about eight colors enables the online shop to avail a wide variety of dresses for the interested |ers to choose from._x000D_
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Essay Term paper Coursework Research paper Research proposal Grant Proposal Case Study Case Brief Discussion Board Post Reaction paper Response paper Literary analysis Article Review Article Critique Movie Review Movie Critique Book Report Book Review Synopsis Poem Letter Motivation letter Memo Scholarship essay Article writing Blog Article Annotated Bibliography Literature Review Outline Online Test Questions-Answers Multiple Choice Questions Interview Questionnaire Speech Dissertation Dissertation chapter – Abstract Dissertation chapter – Introduction Dissertation chapter – Hypothesis Dissertation chapter – Literature review Dissertation chapter – Methodology Dissertation chapter – Results Dissertation chapter – Discussion Dissertation chapter – Conclusion Thesis Thesis Proposal Thesis/dissertation chapter Capstone Project IB Extended Essay Lab Report Business Report Business plan Marketing Plan White paper Formatting Editing Proofreading Rewriting Revision Powerpoint Presentation Powerpoint Presentation Poster PDF Poster Excel Exercises High School College University Master’s PHD 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500 _x000D_
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Figure 2: Online Shop_x000D_
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Upon clicking on a dress of choice, the details about the dress are revealed, including the color, size, and the price as it is indicated in figure 3. At this juncture, the shopper may share the information on his profile of any of the three social networking sites where the site has established a connection. The shopper may also forward the information to a friend, add the item to his/her shopping bag, or even add to the wish list._x000D_
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Figure 4 represents the Shopping Bag. While filling the shopping bag, the shopper supplies the details of the cart items including the quantity and item price. The user has the option of updating the amount of quantity being shopped for before supplying the coupon code. Consequently, the shopper makes the decision as to whether to continue shopping or checkout. The rest of the links remain relatively unchanged, a situation that ensures uniformity while interactive with the site._x000D_
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Figure 5 is a representation of the form that contains pieces of information that online |ers are required to supply so as to enhance their interaction with the gallery’s online services._x000D_
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According to figure 5 above, the website is implemented in a manner that minimizes user requirements as much as possible so as to enable random visitors to find their way out with ease. Not many |ers would wish to participate in search activities if they are made to fill long and multiple web forms during their first visit at the site. Online |ers will be allowed to discover the goods and services being offered at the Atium Gallery without having to share information that is more than necessary (Blue Fountain Media 2009). The registration requirement for the use of this website is quick, and the |ers do not have to keep on scrolling page after page. Ideally, all barriers will have been eliminated as the users may find it bothering if they are made to spend a significant amount of time filling forms. The website has a fixed height, so as to ensure that everything is perceived in a single glance. Just like with the contact page, there is no information or necessary items below or above the fold (Douglas & Hong 2007, 2-9)._x000D_
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Figure 6 below depicts a step in the preparation of shipping of the items that have been shopped through online means. Online shopping eliminates the challenges that the |ers faces as they seek to overcome various geographical barriers and time constraints. This is achieved by shopping at the stores that offers online solutions as shipping services to their |ers. The |ers’ role in the transactions is, primarily, focused on shopping, footing the bill, and providing the correct address so as ease the entire process. Such information is sharable with friends via such social networking sites as Facebook and Twitter (Gillenwater 2010, 11-13)._x000D_
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Figure 7 is depicts a webpage that is focused on enhancing the public opinion regarding the products on offer, the trade mark page. The webpage updates the |ers on the events of the near future so that they can align themselves with the online shop in an effective manner. There is an image and the associated message in the middle of the page. This serves as the primary advertising section where an example of the collection being launched is presented. There is a slideshow consisting of four images that vary with themes. Each of these images has a close relationship to the brands being offered for sale. Online |ers are presented with the capacity to utilize these images as links that directs them to their correspondent page (Gillenwater 2010, 11-13)._x000D_
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Figure 8 present the location of the stores of the Atium Gallery. According to the diagram, the store will begin its operations at the beginning of March 2013 at the Tsum Department Store. The rest of the links retain their typical location as well as the functionality._x000D_
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Figure 9 below is meant to make a presentation of the online shop’s magazine. The information presented on the page relates to the news and events that enable the |ers to be informed. The page has a section that presents the category of the items being offered for sale at the gallery, as well as the planned trade events. The page indicates to be under development since the shop is yet to open._x000D_
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Figure 10 represents the page that informs the |ers on what is new at the store. The page presents the newest clothing brands and, since a |er has a capacity to share such information sites such as Facebook and twitter, it is possible for the information about the new brands to go international within a short duration of time. The gallery will, therefore, be expected to offer surfaces that befit its status and reputation. In fact, among the fundamental reasons why organizations introduces the online solutions is to attract a high number of |ers and also keep informing the rest of the clients on the most important developments (Loveday & Niehaus 2007, 23-34)._x000D_
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Figure 11 represents the manner in which the gallery advertises vacancies are advertised through online means. For instance, the figure indicates that there are vacancies various positions. The positions can be filled as assistant buyer, advanced accountant and economist, as well as students and graduates. The user requirements are minimized as much as possible so as not to scare away some potential |ers. As it has been indicated in the earlier sections of the paper, the website will have a fixed height, so as to ensure that everything is perceived in a single glance. There will be no information or necessary items below or above the fold (Loveday & Niehaus 2007, 23-34)._x000D_
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The figure 12 below represents the web page that presents the contact details to the |ers. The contact details are presented in a manner that does not appear to squander the |ers’ patience. In that case, they are minimized so that the |ers do not have to keep scrolling the page while evaluating the contact information. The webpage has a fixed height, so as to ensure that everything is perceived in a single glance. There are no information or necessary items below or above the fold._x000D_
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Apart from the details that concern the address and other communication particulars, the designing and implementation of the rest of the page is remarkably similar to that of the first page. This is done so as to ensure consistency and ensure that the |ers do not have to struggle to understand different operations at every page. In addition to being concise, the contact details are placed at the center of the page so as to eliminate the need for scrolling whenever to and fro navigation activities are accomplished (Douglas & Hong 2007, 2-9)._x000D_
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According to figure one above, the page presents a slogan informing the |ers that the website is a new way of shopping that enables the shoppers to create and manipulate their wish lists. The website enables the |ers to update themselves by reading fashion related news as well as viewing exclusive videos at the comfort of their homes. Other useful links, including those relating to discounts, the online shop, the mother shop as well as various social networking sites are presented at the footer. Finally, the search element is presented at the top right hand side of the home and every other webpage of the Atium Gallery’s website.