Mkt 500 Week 3 Discussion Targeting Segments And Brand Positioning writing services pay for research paper

MKT 500 WEEK 3 DISCUSSION

Targeting Segments and Brand Positioning Statements” Please respond to the following:

• From the e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.

• Imagine that you are a direct competitor of Twitter and your company’s name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your response.

NOTE: THREE DIFFERENT ANSWER POSTED AS A BONUS JUST CHOOSE ONE