Mkt 505 Week 4 Discussion Board 1 Visa Interactive Exercise Please writing services pay for research paper
MKT 505 WEEK 4 DISCUSSION
Discussion board 4-1. VISA Interactive Exercise. Please respond to the following:
1. Choose a global company. Select the most important variable that should be included in the companys customer profile (i.e.: demographics, psychographics, behavior, benefit, and ethnic).
2. Provide a rationale for why you chose that specific variable.
3. Describe the target market for the company, and why that is a viable marketing segment
Discussion board 4-2. Positioning and Information Technology. Please respond to the following:
1. Choose a global company and provide an example of at least one positioning strategy for the products of that global company (ie: attribute or benefit, quality, price, use, or competition).
2. Analyze how information technology facilitates the work of global marketers in that company.
3. Provide an example of how information technology facilitates the work of global marketers in that company.
NOTE: MORE THAN ONE ANSWER POSTED FOR EACH QUESTIONS AS A BONUS JUST CHOOSE ONE