Mkt 515 Midterm Part 1 Question An Evolving Trend In International website that writes essays for you do my homework for me

MKT 515 MIDTERM PART 1

Question 1

An evolving trend in international economic activity is the formation of:
Answer

multinational advertising agencies.

multinational insurance agencies.

multinational trading blocs.

multinational purchasing agencies.

multinational courts.
Question 2

A ________________ eliminates all tariffs and barriers to trade among members,
adopts a common set of external tariffs on nonmembers, and removes all restrictions
on the flow of capital and labor among member nations.
Answer

regional market

common market

monetary market

political market

customs market
Question 3

Which of the following is an example of an international trading bloc?
Answer

World Trade Organization.

GATT.

the World Court in the Hague.

NAFTA.

United Nations
Question 4

The principle goal of a political union is that it:
Answer

can buy goods from one another.

can refuse to buy goods from nonmembers.

can switch to a common currency and a central bank.

gives up all sovereignty among individual members.

no longer recognizes national boundarie
Question 5

The universal reason for forming trading blocs is to:
Answer

bypass tariff restrictions.

bypass legal restrictions.

bypass government controls.

ensure the economic growth and benefit of the participating countries.

make competition suffer.
Question 6

NAFTA is the free trade area among the United States, Mexico, and
______________.
Answer

Canada

Argentina

Panama

Columbia

Brazil
Question 7

The last step of the possible integration forms is the:
Answer

cartel.

common market.

monetary union.

political union.

customs union.
Question 8

Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, _________________, and global marketing.
Answer

multinational marketing

consumer marketing

gray marketing

expansion marketing

import marketing
Question 9

Global marketing refers to all of the marketing activities except:
Answer

bi-national efforts.

standardization efforts.

coordination across markets.

global integration.

none of the above.
Question 10

In global marketing, competitive pressure can also come from _____________ at home.
Answer

competitors

conglomerates

groups

locals

regionals
Question 11

In today’s global marketing, international trade and foreign production are increasingly managed on a __________________.
Answer

vertical basis

horizontal basis

global basis

regional basis

local basis
Question 12

When management of a company comes to realize the benefit of economies of scale
in product development, manufacturing, and marketing by consolidating some of its
activities on a regional basis, the company is ready to move into the _____________
stage of marketing.
Answer

multinational

customization

global

international

polycentric
Question 13

Saturation of domestic markets in the industrialized parts of the world has forced many companies to look for marketing opportunities beyond their _______________.
Answer

local borders.

national borders.

regional borders.

Complex borders.

transnational borders
Question 14

Many countries attempt to maintain a lower value for their currency to encourage
________________.
Answer

black marketing

grey marketing

outsourcing

exports

imports
Question 15

The government entity which prepares the balance of payments statement in the
United States is:
Answer

the Federal Reserve.

the Internal Revenue Service.

the Customs Department.

the Department of Commerce.

the Federal Communications Commission
Question 16

Currencies of many _____________________ are pegged (or fixed) to one of the
major currencies or to a basket of major currencies?
Answer

regional countries

developed countries

emerging markets

developing countries

none of the above
Question 17

___________________ are those investments in enterprises or properties that are
effectively controlled by residents of another country.
Answer

Current account balance

Capital account

Trade balance

Direct investments

Portfolio investment
Question 18

The problem with tight exchange controls is that often they promote a
_________________________.
Answer

black market

white market

flat market

slim market

regular market
Question 19

Promotion strategies can be most challenging globally. Changes for a U.S.-style ad might include:
Answer

translation into another language

lots of explanatory copy

pictures and few or no words except the brand name

appeals for large groups rather than individuals

all of the above
Question 20

The role of women in society is sometimes largely driven by local _____________.
Answer

religion.

politics.

government.

environment.

geography
Question 21

From a global marketing perspective, the cultural environment matters for two main
reasons. First, cultural forces are a major factor in shaping a company’s global
marketing mix program. The second reason is:
Answer

cultural analysis is expensive.

cultural analysis often pinpoints market opportunities.

cultural analysis is difficult.

accurate cultural analysis is next to impossible.

cultural analysis is required by many host governments
Question 22

__________________ drive(s) the holiday calendar in many countries.
Answer

Culture

Religion

Government tax assessors

Reference groups

Family units
Question 23

With respect to Hofstede’s cultural classification scheme, cultures where people favor
values such as solidarity, preserving the environment, and quality of life are more
______________.
Answer

feminine

masculine

collectivist

individualist

none of the above
Question 24

_______________ classifications allow the marketing manager to see how much
overlap is possible between the marketing programs to be implemented in different
markets.
Answer

Business

Cultural

Political

Government

Natural
Question 25

In collectivist societies, the interests of the ____________ take center stage.
Answer

individual

company

group

businessman

city