Mkt 515 Midterm Part 1 Question An Evolving Trend In International writing services pay for research paper
MKT 515 MIDTERM PART 1
An evolving trend in international economic activity is the formation of:
multinational advertising agencies.
multinational insurance agencies.
multinational trading blocs.
multinational purchasing agencies.
A ________________ eliminates all tariffs and barriers to trade among members,
adopts a common set of external tariffs on nonmembers, and removes all restrictions
on the flow of capital and labor among member nations.
Which of the following is an example of an international trading bloc?
World Trade Organization.
the World Court in the Hague.
The principle goal of a political union is that it:
can buy goods from one another.
can refuse to buy goods from nonmembers.
can switch to a common currency and a central bank.
gives up all sovereignty among individual members.
no longer recognizes national boundarie
The universal reason for forming trading blocs is to:
bypass tariff restrictions.
bypass legal restrictions.
bypass government controls.
ensure the economic growth and benefit of the participating countries.
make competition suffer.
NAFTA is the free trade area among the United States, Mexico, and
The last step of the possible integration forms is the:
Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, _________________, and global marketing.
Global marketing refers to all of the marketing activities except:
coordination across markets.
none of the above.
In global marketing, competitive pressure can also come from _____________ at home.
In todays global marketing, international trade and foreign production are increasingly managed on a __________________.
When management of a company comes to realize the benefit of economies of scale
in product development, manufacturing, and marketing by consolidating some of its
activities on a regional basis, the company is ready to move into the _____________
stage of marketing.
Saturation of domestic markets in the industrialized parts of the world has forced many companies to look for marketing opportunities beyond their _______________.
Many countries attempt to maintain a lower value for their currency to encourage
The government entity which prepares the balance of payments statement in the
United States is:
the Federal Reserve.
the Internal Revenue Service.
the Customs Department.
the Department of Commerce.
the Federal Communications Commission
Currencies of many _____________________ are pegged (or fixed) to one of the
major currencies or to a basket of major currencies?
none of the above
___________________ are those investments in enterprises or properties that are
effectively controlled by residents of another country.
Current account balance
The problem with tight exchange controls is that often they promote a
Promotion strategies can be most challenging globally. Changes for a U.S.-style ad might include:
translation into another language
lots of explanatory copy
pictures and few or no words except the brand name
appeals for large groups rather than individuals
all of the above
The role of women in society is sometimes largely driven by local _____________.
From a global marketing perspective, the cultural environment matters for two main
reasons. First, cultural forces are a major factor in shaping a companys global
marketing mix program. The second reason is:
cultural analysis is expensive.
cultural analysis often pinpoints market opportunities.
cultural analysis is difficult.
accurate cultural analysis is next to impossible.
cultural analysis is required by many host governments
__________________ drive(s) the holiday calendar in many countries.
Government tax assessors
With respect to Hofstedes cultural classification scheme, cultures where people favor
values such as solidarity, preserving the environment, and quality of life are more
none of the above
_______________ classifications allow the marketing manager to see how much
overlap is possible between the marketing programs to be implemented in different
In collectivist societies, the interests of the ____________ take center stage.